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World Pork Expo: A showcase of the pork industry

NPPC WPX trade show
Approximately 20,000 producers and pork professional to attend.

For anyone involved in pork production, World Pork Expo is the place to be this week. Held June 7-9 at the Iowa State Fairgrounds in Des Moines and presented by the National Pork Producers Council (NPPC), Expo features the world’s largest pork-specific trade show, along with educational seminars, youth and open swine shows, market outlook sessions, music, an abundance of grilled pork and more.

“Expo is truly an international show, with visitors and exhibitors from throughout the world,” said Ken Maschhoff, NPPC president and Illinois pork producer. “It presents an excellent opportunity to expand your global reach and build an understanding of why pork is the No. 1 consumed protein worldwide. It’s sure to provide a new perspective on what you do back home.”

Organizers are expecting approximately 20,000 producers and pork professionals, including more than 1,000 international guests, to visit this year’s Expo. The first stop for many is the trade show. Nearly 450 companies from North America, Asia and Europe will display the latest products, services and technologies for pork businesses. This year’s expanded trade show will span more than 320,000 square feet of indoor and outdoor exhibit space. Trade show hours will run from 8 a.m. to 5 p.m. on both Wednesday, June 7 and Thursday, June 8, and from 8 a.m. to 1 p.m. on Friday, June 9.

“As they walk through the trade show, producers will find the newest products, services and technology offerings in one location, and that’s a huge benefit,” said Doug Fricke, director of trade show marketing for NPPC. “Be sure to plan extra time this year as exhibits will be on display in the Ag Building, inside and along the north, east and south perimeters of the Varied Industries Building, as well as in the expanded outdoor space.”

The number of hospitality tents also has grown, with 53 tents lining Grand Avenue and spilling over to the Ruan Plaza. “The hospitality tents have become a place for companies and producers to enhance their networking opportunities,” Fricke said. “You’ll find a range of activities, including meal functions, meetings, new product announcements and socializing.”

Swine show attracts exhibitors of all ages

Recognized as among the nation’s premier youth swine shows, the World Pork Expo Junior National kicks off on Monday, June 5, with educational events, certification programs, judging contests and live-hog shows running throughout the week. Hosted by the National Junior Swine Association and Team Purebred, all activities will take place in the Swine Barn.

This year’s junior show has again set a record for the number of registrants, with 1,350 youth from 32 states entered to participate. Organizers report that approximately 150 are first-time participants in the Expo Junior National.

The open show, presented by the National Swine Registry, will take place on Friday, June 9, with 1,186 hogs entered by more than 600 exhibitors. A breeding stock sale will begin at 9 a.m. on Saturday, June 10, and run through approximately noon.

Educational opportunities accompany fun, food

Educational and business seminars will fill the agenda on Wednesday, June 7, and Thursday, June 8. More than 15 free seminars are included in the entrance fee to Expo. This year’s business seminars will cover topics ranging from piglet care to nutrition management and from better understanding consumers to mastering data collection and more.

PORK Academy, presented by the Pork Checkoff, will outline the most up-to-date production information and ideas. Topics will include pork quality research, sow housing tools, third-party audits, business continuity and the Secure Pork Supply Plan, among others. At each of the seminars, attendees will be able to interact with world-class pork experts.

Pork Checkoff also provides weather, crop and hog market outlook sessions on both Wednesday and Thursday in its hospitality tent at 12:30 p.m.

MusicFest, on Thursday, June 8, is a time to relax, enjoy free musical performances and mingle with fellow pork professionals. This year’s entertainment will include Iowa native Jake McVey, Big Vinny from Trailer Choir and headliner Farewell Angelina.

And, of course, pork is always in abundance. In addition to the various pork dishes featured at hospitality tents, visitors can also enjoy free grilled pork lunches from 11 a.m. to 1 p.m. during each of Expo’s three days. The Big Grill can be found within the triangle near the Ag Building. Manned by Iowa’s Tama County pork producers, the Big Grill served up more than 10,000 pork lunches last year.

 “If you are in pork production and have never been to World Pork Expo, you are missing out,” Maschhoff said. “That includes owners, managers, veterinarians, and most importantly, employees. Spending time at Expo can pay back to the business in a variety of ways. It’s truly an amazing show.”

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