Wilbur-Ellis Feed LLC, international marketer and distributor of nutrients for the livestock, pet food and aquaculture industries, has introduced its rebranded name: Wilbur-Ellis Nutrition.

"Our new name helps reflect how much we truly offer in terms of products, service, advice and partnership," Wilbur-Ellis Nutrition president Andrew Loder said. "We want the world to understand that Wilbur-Ellis Nutrition is here to provide so much more than what feed would suggest. What truly sets us apart is our ability to work closely with suppliers and customers in connecting the dots and finding new, innovative ways to ensure animals are receiving the best nutrients needed to thrive. This name change is fully aligned with our Empower2021 growth strategy and our vision to be the innovative leader in the marketing and distribution of animal nutrients."

In addition to the new name, the division also launched a new website with an updated look and feel. The Wilbur-Ellis Nutrition website highlights the division's service and solutions-based approach to managing long-standing relationships with customers and partners, the announcement said. The site also provides information on the division's three key focus areas:

1. Livestock -- Specifically supporting beef cattle, dairy cattle, swine and poultry while also offering the best forage options;

2. Aquaculture -- Working hand in hand with organizations from around the world to support both suppliers and producers, and

3. Companion animals -- Managing the trusted sourcing of nutrients needed to help new and large-scale pet food producers create high-quality foods for dogs, cats and horses.

"Our business is rooted in the values of integrity and service," Wilbur-Ellis president and chief executive officer John Buckley said. "After nearly a century of recognition as a significant force within the feed industry, our new name helps us enter the next 100 years with a fresh commitment to these values and another chance to review and enhance the excellent service and innovative thinking we aim to bring our partners and customers."

As part of its dedication to supporting the nutrition and wellness of animals, Wilbur-Ellis Nutrition noted that it added to its catalogue of premium nutrients for animal health in October 2018 by acquiring the business of Ameri-Pac Inc., a leading contract manufacturer of premium antioxidants, stabilizers and custom-made, private-label pet food premixes.

Founded in 1921, the Wilbur-Ellis companies are international marketers and distributors of agricultural products, animal feed and specialty chemicals and ingredients, with sales now exceeding $3 billion.

For nearly a century, Wilbur-Ellis Nutrition has provided value-added ingredients, service and solutions to maximize return for its customers and suppliers. It generates more than $475 million in sales revenue annually and has more than 30 locations across the U.S., Canada, New Zealand and Japan.

To learn more about this fresh start for Wilbur-Ellis Nutrition, visit its new website at www.WilburEllisNutrition.com.

Source: Wilbur-Ellis, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.