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U.S. Gen Z already has buying power of small country

TAGS: Business
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Brick-and-mortar stores, strong online presence essential to reaching generation.

With a buying power exceeding $500 billion, Gen Z teens and young adults have at their disposable a spending ability that is comparable to the GDP of money countries, including Belgium, Poland, Sweden, Thailand, and Venezuela, according to “Looking Ahead to Gen Z: Demographic Patterns and Spending Trends,” a new report from Packaged Facts, a leading market research company.

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