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US Foods launches new e-commerce offering

FredFroese/iStock/Getty Images woman grocery shopping while on mobile phone
Operators have access to over 40,000 specialty products, including spices, flours, plant-based proteins and dairy-free alternatives.

US Foods Holding Corp. has announced the addition of US Foods Direct to the company’s exclusive e-commerce platform. The new offering is integrated into US Foods’ online ordering platform, providing operators with an endless aisle of more than 40,000 specialty products and counting.

US Foods Direct gives operators easier access to ingredients such as specialty spices, seasonings, herbs, pastas, flours, sauces or oils and innovative, on-trend items such as plant-based proteins, dairy-free or vegan alternatives and gluten-free products. With US Foods Direct, operators now have a one-stop shop for distinctive ingredients that will set their menu apart from the competition, the company said.

Sixty-three percent of foodservice operators said they want to improve on offering something different from the competition. Unfortunately, for many operators who are searching for unique ingredients, this can mean sourcing products from other specialty food channels that require longer lead times and additional resources. Sixty-two percent of operators reported that they prefer to order food and beverage products through a secure website. US Foods Direct said it provides seamless online access to a broad selection of specialty items that arrive within five days.

“As diner preferences evolve, so must operators’ menus. That can be difficult when operators are looking for niche, specialty products that are harder to source,” said Nick Underhill, senior director of corporate strategy for US Foods. “US Foods Direct helps operators address these challenges. Whether it’s fine-quality olive and balsamic oils from Europe, milk alternatives made from rice, oat or hemp or a specialty pasta that stars in a new best-selling dish, operators can now source the specialty products they need with the click of a button.”

To encourage exploration of products, US Foods Direct is organized by categories, including “Finest Essentials,” featuring ingredients such as infused oils and cooking wines that help operators complete some of their best dishes; “Inclusive Dining,” helping operators cater to diners with allergies and specific diets, and “Crème de la Crème,” which includes items such as yogurt, butter, cream and cheese. Product offerings within each category will continue to grow to provide ongoing menu inspiration, the company said.

TAGS: Business
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