Feedstuffs is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Sanderson Farms explores benefits, versatility of chicken

Over half of consumers surveyed failed to identify chicken as high protein.

A surprising number of American shoppers have wildly incorrect beliefs about which foods are the most protein packed, according to Sanderson Farms, the third-largest U.S. poultry producer.

In fact, the company said consumer research conducted by Nielson found that many people didn't make the grade when quizzed on their protein knowledge. When asked about poultry, 58% of consumers who responded to the survey failed to identify chicken as a source of high protein. To cut through consumer confusion surrounding this vital nutrient, Sanderson Farms spoke to an expert.

"The amount of protein a person needs depends on a variety of factors: age, height, weight, gender, activity/exercise, medical history and diseases," registered dietitian Leah McGrath explained. "Many Americans may be getting enough protein but often don't spread it out throughout the day."

Protein is one of the three major macronutrients needed to sustain life. It plays a role in every cell of the body and is vital to performing essential functions, such as building and repairing cells and keeping the immune system strong. Therefore, it's vital that a person's diet include the proper amount of this nutrient throughout the day.

"Animal, seafood and poultry, including eggs, are versatile and concentrated sources of protein," McGrath said. "While there are plant-based sources of protein, like beans, grains, nuts and even protein found in small amounts in vegetables, you typically must eat larger quantities of plant-based products to get protein. Additionally, animal products also contain other vitamins and minerals like iron, B12, and zinc that many plant/grain-based products either don't have or have in small amounts."

Protein from plants is often incomplete, meaning it doesn't provide all of the essential amino acids the body needs but can't make. Research appears to show that protein from plant sources isn't as readily absorbed as proteins from animal-based foods.

"Many of these alternative protein items or plant-based proteins are a mixture of various ingredients, more like a recipe," McGrath said. "So, this may present challenges in terms of the nutritional content, taste, texture and food allergies that animal products would not. Also, many of these alternative or plant-based products may be higher in price and may not be as versatile for home cooks."

Of the shoppers polled by Nielson, 78% overestimated the protein content of peanut butter, which contains only 8 g of protein per two tablespoons. Other products misperceived as high protein included Greek yogurt, which has 12 g of protein per 5.3 oz., and cottage cheese, which has 13 g of protein per 4 oz. serving. To compare, a 4 oz. chicken breast contains 25 g of protein. Chicken is easy to digest and often is a budget-friendly lean protein option. Additionally, Sanderson said protein from chicken contains all nine essential amino acids, making it a "complete protein."

Studies also indicate that consuming poultry along with a vegetable-rich diet can reduce the risk of obesity, cardiovascular diseases and type 2 diabetes.

"Chicken can be a lean and economical source of protein, and meat from chicken is also a source of various vitamins and minerals, like niacin, iron and selenium," McGrath said. "One of the things I appreciate about chicken is how versatile it is. From roasting a whole chicken for my Sunday dinner to strips of grilled chicken on a salad, in a quesadilla or taco or using chicken meat in a soup or stew, there are lots of ways to enjoy chicken, not just for the protein but also for the taste."

TAGS: Business
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.