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Resero Genomics launches customer-focused DNA banking

TAGS: Business
cosmin4000/iStock DNA
New service enables livestock producers to store DNA information securely while maintaining control of genetic material.

Utah-based Resero Genomics has launched Resero DNA Reserve, a DNA-banking service that enables livestock producers to store DNA information securely while maintaining control of the genetic material in their own proprietary DNA bank.

“The new service marks a radical departure from traditional DNA storage practices, which have often left ownership, control and analysis of genetic material in a grey area,” Resero genomics manager Jared Larsen said.

“With Resero DNA Reserve, the customer has complete control over where it’s stored, how it’s distributed and how it’s analyzed,” Larsen said. “Protecting the integrity and use of your asset makes good business sense. We receive tissue samples at Resero Genomics for extraction and store the DNA until you need it. We believe that once DNA is extracted from a tissue — blood, ear notch or other — and sent to us by a customer, the customer has the right to control access to it, derive information from it and have access to the genotypes generated for their own use.”

Resero Genomics, which was known as Agritech Genetics until recently, has launched an array of customizable DNA diagnostic panels for beef and dairy cattle, sheep, goats and horses as well as DNA banking services for livestock and companion animals, the company said. Customers can pick and choose which tests are needed for their specific needs and collect and store DNA for their own use or distribution to other laboratories for analysis.

Flexible by design, Resero Genomics said it can tailor storage, diagnostics, analytics and information access to fit any situation, from genomic trait evaluation to parent verification.

Resero Genomics utilizes the laboratory technology services of United Bio-Research Inc., a company with decades of experience and success in diagnostic kit research and development, the announcement noted.

“There has never been a time in history where the technology and tools available to interpret and utilize genomic data have been as powerful as we have today,” United Bio-Research lab director Dr. Aaron Larsen said. “The days of having genomic results locked up and inaccessible to the customer are ending. The customer is generally very capable of harnessing the power of genomics to shape their herd’s future. Resero Genomics’ mission of unlocking the genome and giving control back to the customer is essential for them to adapt to the ever-changing business environment today.”

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