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Pizza Hut partners with Beyond Meat

Pizza Hut Pizza Hut Beyond Sausage.jpg
Company becomes first pizza chain to offer a plant-based meat pizza coast to coast.

Pizza Hut is no stranger to innovation. From creating iconic pizzas like the Original Pan Pizza and Original Stuffed Crust, the brand is known for changing the pizza game again and again. Now, Pizza Hut – in partnership with plant-based leader Beyond Meat – is the first national pizza company to bring a plant-based meat pizza to the masses with the nationwide launch of new Beyond Pan Pizzas, the Beyond Italian Sausage Pizza and the Great Beyond Pizza.

This first-in the-category national launch makes plant-based meat pizzas more widely available to pizza lovers everywhere, giving consumers more choices and even more reasons to love Pizza Hut, the company said.

The Beyond Pan Pizzas were co-created by the Beyond Meat and Pizza Hut culinary teams to deliver the signature taste of Pizza Hut's Italian pork sausage but in a plant-based option.

The new Beyond Pan Pizzas include:

  • Beyond Italian Sausage Pizza -- Pizza Hut's classic cheese pizza topped with plant-based Beyond Italian Sausage crumbles that feature an authentic blend of Italian seasonings, bringing a taste that's Beyond Belief.
  • Great Beyond Pizza -- A specialty pizza crafted with fresh veggie toppings that include tomatoes, sliced red onions and tangy banana peppers, served up on Pizza Hut's classic original pan crust paired with the savory Beyond Italian Sausage.

"I'd challenge anyone to go try the new Beyond Pan Pizza and tell the difference. I shared it with friends and family, and they couldn't," Pizza Hut chief brand officer David Graves said. "The Beyond Italian Sausage is rich, juicy and has the signature Pizza Hut flavors. Pizza lovers everywhere are going to love it."

Ethan Brown, chief executive officer and founder of Beyond Meat, said, "Our partnership with Pizza Hut is a category first and together we will continue to raise the bar on game changing product innovations as we introduce the delicious taste of Beyond Meat products to pizza fans nationwide. We're thrilled to be on this journey with Pizza Hut that enables us to further increase access to better-for-you plant-based meat as we continue to expand our partnership with Yum! Brands.”

The Beyond Italian Sausage Pizza and Great Beyond Pizza are available for a limited time while supplies last at all traditional Pizza Hut locations nationwide for contactless delivery, carryout and curbside pickup and at select participating Pizza Hut Express locations.

The announcement comes as part of a broader collaboration between the two brands that is anchored in delivering mouthwatering, nutritious and sustainable cutting-edge innovations to pizza lovers in the U.S. and beyond. Customers in the U.K. will also be able to enjoy Beyond Meat pizzas at select Pizza Hut locations throughout London, England, as part of a limited-time offering.

Since March 2020, Pizza Hut has served more than 24 million contactless digital orders and welcomed several-million new and re-engaged customers to its Hut Rewards loyalty program.

TAGS: Business
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