Panorama Meats, the nation’s largest producer of 100% grass-fed and grass-finished certified organic beef, announced May 23 that it is joining Perdue Premium Meat Co. Inc. Panorama will be the most recent brand to join the Perdue Farms family of sustainable premium meat companies that include Niman Ranch, Coleman Natural, Prairie Grove and Sioux-Preme Packing Co.
Panorama’s nearly 50 independent family ranchers raise U.S.-born cattle and span seven states and 1 million acres of U.S. Department of Agriculture Certified Organic grasslands in northern California, southern Oregon, Montana, South Dakota, Nebraska, Wisconsin and Colorado.
“Perdue Premium Meat Co. brings long-term stability and shared resources that will help our business continue to grow,” Panorama Meats chief executive officer Lori Carrion said. “Working alongside great brands like Niman Ranch and Coleman Natural, we will be able to invest in our future and expand our reach so more people have access to organic, American, grass-fed beef raised by independent family farmers committed to stewarding our country’s valuable rangelands.”
Known for its humane animal care, commitment to traditional ranching practices and conservation efforts on America’s grasslands, Panorama is a natural fit with the all-natural, humane animal care leaders at Perdue Premium Meat based in Colorado.
“We are honored to welcome the leader in U.S. grass-fed and finished beef into our family of specialty brands. As the premium meat division of Perdue Foods grows with a collection of best-in-class, iconic U.S. family farmer and rancher based businesses, customers and consumers will have greater trust in their meat choices,” Perdue Premium Meat president Jeff Tripician said. “Panorama’s experienced team has proven since their launch in 2002 to be savvy business leaders who have used their platform to drive their values, including preserving rangeland, supporting organic practices and providing economic opportunities for family ranchers.”
Perdue Premium Meat specifically identified Panorama as a perfect fit to enter the organic grass-finished business, he added.
Panorama will remain in Woodland, Cal., and will be led by its long-standing leadership team and staff.
“We’ve looked at what Niman Ranch has built over time and how Perdue Farms has worked with them since their acquisition in 2015 and knew it would be a wonderful partnership,” Carrion said. “Today’s announcement is a continued commitment to our ranchers and customers with the same focus on sustainability and pastured agriculture for generations to come.”