A global leader in flavor and sweetener solutions for animal feed, Nutriad announced it acquired the 45% share stake of its’ local partner into Feed Flavour International. Upon completion of the share purchase Nutriad will own 100% of the Nantong based company, that produces and markets a palatability portfolio in China.
The company reconfirmed its ambition to achieve accelerated growth in the Chinese feed market and increase its’ market share across all species. Terms of the deal were not disclosed.
China, home to the world’s largest population in the world, is the leading producer of livestock products and animal feed. Over the past decades the country has continuously increased commercial feed production, reaching an estimated volume of around 200 million metric tonnes. The market trend of consolidation and innovation is backed up by a growing protein demand. Dominant in pork production and with strong developments across other species provides, the market provides opportunities for product offering targeting feed & food safety, gut health, preservation and feed intake.
“Feed Flavour International is a leading local producer that recently moved to a new state of the art facility in Nantong. The supply chain capacity, quality of back office and sales/technical support complements the existing Nutriad business in China,” says Nutriad CEO Erik Visser. “We aim to integrate our Mycotoxin Management, Digestive Performance and Preservation portfolios with the Palatability offering of FFI, creating a company that will be able to address nutritional and veterinary challenges of Chinese producers.”
“The strong product and species expertise of local management, coupled with technical support from Nutriad headquarters, will allow our staff, customers and business partners to benefit from our global experience and scientific knowledge. We feel confident that our continuous commitment to the Chinese market will lead to a growing presence in coming years,” concludes Visser.
Nutriad, headquartered in Belgium, produces and markets feed additive solutions to improve animal nutrition and health. Through organic growth and a series of acquisitions it achieved a leading position in animal feed additives for poultry, swine, ruminants and aquaculture. The company delivers products and services to over 80 countries through a network of sales offices and distributors. Production takes place on three continents in five manufacturing sites.