Novita Nutrition, an animal nutrition company, is in full operation at its Novita Aurora production facility near Brookings, S.D. The facility is manufacturing a new feed ingredient branded as NovaMeal, a bypass protein.
The initial product development work on NovaMeal began more than a decade ago — in 2005. After various tests and commercial feeding trials were conducted to prove the technology and determine the value of the feed, patents were filed and successfully granted. The team attracted attention of investors, and construction began on the $100 million production facility, Novita Aurora, in summer of 2015.
A recent ribbon-cutting event hosted hundreds of people, including local and state officials, community supporters, vendors and local and regional businesses that took part in the construction process.
“We’re excited to have a safe and successful start-up of our facility a few months ago and to bring our branded product to market and have customers experiencing NovaMeal today,” said Don Endres, chief executive officer of Novita Nutrition. “Our ribbon cutting was a celebration of all the great teamwork and support we had on this journey — good things take time.”
South Dakota Gov. Dennis Daugaard congratulated Novita, noting that "the plant is very impressive, and this is exactly the type of company we need in South Dakota. When you can lower feed costs and add value on the milk side, you are really a double winner. That is what NovaMeal is offering dairies and what (South Dakota State University) research showed is available. We’re especially appreciative of businesses like Novita that are in the ag space and biotech space, because that fits so well with South Dakota’s nature.”
NovaMeal is a multifaceted new ingredient that provides valuable digestible protein and fiber in one package to reduce ration costs.
Novita Nutrition was founded by a veteran group of entrepreneurs in South Dakota. Through the use of its patented process, Novita produces two branded products: NovaMeal, a highly digestible protein for the dairy market, and NovaOil, a renewable oil used in animal feed. The plant is located in Aurora, S.D.