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National Turkey Federation releases educational video series

Footage allows consumers to learn more about production practices.

Closing the distance from farm to fork, America's turkey farmers, represented by the National Turkey Federation (NTF), have prepared a new series of videos and resources offering commonsense answers about raising healthy turkey flocks on family farms. The videos are available at AmericasTurkeyFarmers.org.

Featuring a series of videos introducing consumers to turkeys raised on corn and soybeans in climate-comfortable protective barns, Minnesota turkey farmer John Zimmerman answers questions in an approachable manner with the view inside his barn, NTF said. Questions are posed with humor by a cartoon animated tom turkey suggesting the exaggerated myths consumers are often subjected to about how their food is raised. The videos are formatted for social media and available for online sharing.

"People are curious and like to understand more about their food and where it comes from," Zimmerman said. "It's satisfying to know consumers can appreciate how turkey farming is both practical and sustainable, and the answers to their questions are all common sense."

Viewers see turkeys walk about freely and safely inside barns without cages as well as learn how veterinarian-prescribed antibiotics are proved to clear an animal's system before the meat is processed.  The videos share how healthy turkeys are raised on a nutritious diet of corn and soybeans with vitamins and minerals and how turkeys are farm-raised using smart technology and responsible stewardship of resources.

"The videos aim to satisfy the public's curiosity about a turkey farmer's practical approach to raising their flock and to encourage consumers' appreciation of their food from farm to fork," said Keith Williams of NTF. "These short videos present the exaggerated myths of turkey farming with a bit of humor that welcomes curiosity and encourages questions."   

The latest series of videos add to a variety of other educational content already on the website, such as a Stewardship Manual written and adopted by the country's turkey farmers as NTF members. The website also offers concise fact sheets for turkey's lean protein options among a variety of cuts for meals throughout the week that can be grilled, baked, sautéed or served as snacks.

NTF said the online resources follow the successful engagement with the public from 1.3 million views on YouTube of the "Turkey Farm and Processing Plant" video by the world's leading animal welfare expert, Dr. Temple Grandin.

AmericasTurkeyFarmers.org content was created by NTF, with distribution through a grant by the U.S. Poultry & Egg Assn. and creative production contributed by Alltech.

TAGS: Business
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