Merck Animal Health has entered a five-year partnership with the American Hereford Assn. (AHA) to educate members and cattle producers on the importance of animal health programs for maximizing the genetic potential of cattle. Through the partnership, Merck Animal Health will lead educational sessions at AHA’s Annual Membership Meeting & Conference as well as for the association’s in-person and online educational opportunities.

“Merck Animal Health is proud to partner with the American Hereford Assn. to deliver the latest information on building animal health programs and protocols that help improve cattle well-being and performance,” said Kevin Mobley, executive director of cattle sales and marketing for Merck Animal Health. “The AHA has a strong history and even brighter future as it continues to serve and educate its growing membership, including its younger members and future leaders of the industry.”

The new partnership will support the value of developing strong genetic and animal health programs. “It’s great to have Merck Animal Health work with our team,” AHA executive vice president Jack Ward said. “Animal care and health are critical to the success of our producers’ operations, and we look forward to Merck Animal Health’s contributions in this educational effort.”

To help kick off the new partnership, cattle producers are encouraged to share a photo showing them using a Merck Animal Health product with their own cattle. For every photo submitted to AHA, Merck Animal Health will donate $100 (up to $15,000 total) to support the Hereford Youth Foundation of America.

The foundation is dedicated to scholarship, leadership and educational support of youth in the business of raising Hereford cattle.

“We encourage our adult and youth members as well as commercial cattle producers to submit photos showing how you implement your animal health protocols using Merck Animal Health products,” Ward said. “Not only do health programs add value to cattle; the photos you share will generate funds for our educational, leadership and research efforts of the Hereford Youth Foundation of America.”

Submit photos to AHA by Sept. 15, 2020, via Facebook Messenger using #HerefordStrong in the message.