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McDonald’s doing away with Signature Crafted burgers

Feedback shows fresh beef patties are winning with customers.

McDonald’s announced April 17 that, based on customer feedback, it is moving away from its Signature Crafted Recipes line on the national menu. However, the company relayed that the fresh beef patties the restaurant now features in its Quarter Pounder lineup are winning with customers.

“Our customers have said they love our fresh beef. With our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we’ve introduced even more ways to enjoy the classic burger toppings they know and love, now on the fresh beef Quarter Pound patty,” the company said.

McDonald’s further added that the fresh new Quarter Pounder lineup “brings customers more of the craveable, customizable and delicious tastes they love.”

TAGS: Business
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