Pilot project to begin Aug.16 at a Scottsdale, Ariz., Fry’s store.

August 17, 2018

1 Min Read
Kroger, Nuro announce driverless delivery pilot market
Nuro

The Kroger Co. and Nuro announced this week that Scottsdale, Ariz., has been chosen as the city for their self-driving grocery delivery pilot project.

Earlier this summer, Kroger, America's largest supermarket retailer, and Nuro, maker of the world's first driverless delivery vehicle, announced a partnership to begin testing grocery delivery using Nuro's robots. Through the new self-driving delivery vehicles, customers will receive their groceries at their curb – safely and quickly.

The pilot project will begin Aug. 16. Customers who place an order online or through the app can choose same-day or next-day delivery for a $5.95 flat fee, with no minimum order.

"Scottsdale is proud to be the home of Kroger and Nuro's partnership," Scottsdale Mayor Jim Lane said. "We welcome innovative technology that can benefit the lives of Scottsdale residents. We feel this partnership holds tremendous potential and promise and offers our residents real, not-yet-experienced convenience for everyday routines."

Kroger chief digital officer Yael Cosset said, "We're excited to launch our autonomous vehicle delivery pilot with Fry's in Scottsdale. Kroger wants to bring more customers the convenience of affordable grocery delivery, and our pilot with Nuro will help us test and learn to understand customer acceptance of autonomous vehicles in our seamless offering.”

Nuro co-founder Dave Ferguson pointed out that Arizona is home to some of the most innovative autonomous vehicle testing. "We're proud to contribute and turn our vision for local commerce into a real, accessible service that residents of Scottsdale can use immediately. Our goal is to save people time while operating safely and learning how we can further improve the experience," he said.

Nuro will begin the pilot using its self-driving Toyota Prius fleet and will introduce its custom R1 driverless vehicle this fall.

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