The Kroger Co. recently announced that it has purchased the equity of Murray's Cheese, as well as its flagship location on Bleecker St. in New York City, to form a merger of the two companies.
"For cheese lovers and connoisseurs, it doesn't get more authentic than Murray's," Kroger's chairman and chief executive officer Rodney McMullen said. "Our customers are excited to buy the unique offerings of Murray's Cheese right in our stores, and we're excited to ensure this iconic cheese shop will remain a part of the Kroger family for many years to come."
Murray's opened its New York shop in 1940 and has been delivering the finest selection of cheese, meat and specialty food items to New Yorkers, chefs and cheese lovers nationwide through a robust online business. Since the two companies formed a unique partnership in 2008, Murray's has offered the same fine foods and cheese expertise to the Kroger family of stores.
"When the Kroger and Murray's relationship started in 2008, we wanted to figure out how to bring the finest cheese and charcuterie to more people," said Daniel Hammer, Kroger's vice president of culinary development and deli/bakery merchandising. "Today, we have more than 350 Murray's Cheese shops in Kroger locations from coast to coast, and that is thanks to the incredible passion and commitment of the team at Murray's to empower associates to share their love of cheese with customers. We look forward to learning from the very talented team at Murray's and working together to grow the business and build the iconic Murray's brand."
Murray's former owner and president Rob Kaufelt will remain affiliated with the business as a strategic adviser. Nick Tranchina will continue to lead the Murray's Cheese team in New York and will report to Hammer at Kroger.
"Rob's dedication to his craft has placed Murray's on the map among the culinary elite while also making specialty cheese more accessible to mainstream consumers," McMullen said. "We look forward to Rob's continued influence on the business, helping to tell the Murray's Cheese story and building its brand."
Murray's Cheese shops in Kroger stores are designed to replicate the experience customers enjoy at its Greenwich Village flagship store in New York. Each shop carries hundreds of cheeses, charcuterie, olives, crackers and specialty food items from all over the world. Murray's is deeply involved with product selection, staff training and development, merchandising and promotions.
Other highlights of the special partnership included Kroger's and Murray's Cheese opening their 350th store location in Bloomington, Ind., in December 2016.
"This is an exciting milestone for Murray's and the specialty cheese industry. In 2008, we pioneered a store-within-a-store concept at a handful of Kroger stores,” Kaufelt said at the time. “Between 2008 and 2012, we opened 38 stores, and in 2016, we opened nearly 100. This partnership has exceeded our wildest expectations."
Additionally, Murray's staff has trained thousands of "cheese mongers" and "certified cheese professionals" through its relationship with Kroger. Between the two companies, the American Cheese Society named 29 team members as certified cheese professionals in 2016, as well as 20 in 2015 and 13 in 2014.
Financial terms of the merger were not disclosed.