Seara, one of Brazil’s biggest exporters of chicken, pork and prepared foods, has just launched two English-language websites for international customers. Seara International was developed mainly for end consumers, while Seara Professional focuses more on the foodservice segment.
“Seara has been growing its share of the export market, and the website launch is an opportunity to increase our visibility among international foodservice customers as well as the many consumers who see our products on supermarket aisles around the world,” Seara chief executive officer Joanita Maestri Karoleski said.
The www.searainternational.com website presents the company’s portfolio across all main categories, such as chicken, pork and turkey cuts and prepared foods such as nuggets, sausages, hamburgers and chilled and frozen-ready meals, among others. It also recounts some of the company’s background and provides an overview of its operational values, such as Seara’s focus on quality and its animal welfare, sustainability and compliance practices.
The other, www.searaprofessional.com, presents the same information but is more focused on the foodservice market. This website’s main difference is the section showcasing the Seara foodservice portfolio, with special ranges available to serve the company's commercial partners in many global regions.
The websites are also available in Portuguese and will soon be available in Spanish. Seara said the websites will help the company improve its communications with customers abroad and strengthen the brand’s footprint in these markets. Seara products are currently available in more than 90 countries worldwide.