The Impossible Burger is being rolled out in the fresh meat section at Walmart, the world’s largest retailer, Impossible Foods recently announced. The popular plant-based product is expected to soon be stocked in nearly 2,100 Walmart Supercenter and Walmart Neighborhood Market locations. The product will also be available in more than 8,000 brick-and-mortar grocery stores across all 50 states -- a more than 50X increase of Impossible Foods’ retail footprint since March 2020.
“Impossible Foods’ goal is to make the global food system sustainable. To do that, Impossible Burger has to be available everywhere people shop for meat,” Impossible Foods chief executive officer and founder Dr. Patrick Brown said. “More Americans buy meat for their families at Walmart than anywhere else. We’re confident that once Walmart customers try Impossible, they’ll become enthusiastic advocates of our products and our mission.”
Impossible Foods also announced this week that its Impossible Burger is now available at all 1,252 Publix stores across the Southeast. Publix has become the largest employee-owned company in the U.S. and one of the top 10 supermarket chains by volume.
Impossible Foods relayed that the Impossible Burger made its grocery store debut in September 2019 and immediately rocketed to the number-one item sold on the East and West coasts at some of America’s favorite grocery stores, outselling ground beef at many grocery stores.