Hy-Line International, the world leader in layer poultry genetics, is pleased to announce that Gustavo Wassermann has joined the senior management team as commercial director, reporting to Jonathan Cade, president.

Wassermann will oversee all sales activities except for parent stock sales to Hy-Line International’s sister company and USA distributor, Hy-Line North America. His role will include responsibility for the sales team around the globe. He will be based in West Des Moines, Iowa.

“Gustavo brings to our team a wealth of knowledge in the poultry breeding business,” said Jonathan Cade, president of Hy-Line International. “As we intensify our efforts in our targeted growth areas around the world for all our layer varieties, he will support the sales team to increase Hy-Line's presence globally.”

Wassermann had been serving in a business development role for Hy-Line for efforts in India, Africa and Southeast Asia. Prior to joining Hy-Line, Wassermann’s more than 20 years of experience involved roles in product development, technical service, sales, and business operations for global nutrition and poultry genetics.