Hamlet Protein, a global leader in soy protein specialties for young animal nutrition, continues to strengthen its commercial team. In recent months, new hires were announced in focus markets around the world.

Kurt Desmet was appointed as area sales manager of Benelux, further confirming the company’s commitment to customer centricity as it invests in local resources. Surging and volatile ingredient costs, African swine fever and COVID-19 are impacting the 2021 outlook for animal protein and feed producers worldwide. However, Hamlet Protein said this does not stop it from investing in people, products, and processes as the company is confident about its potential for the future.

“Hamlet Protein was founded in Denmark some 30 years ago. Just like the Danish producers, Benelux producers are recognized globally for their strong production KPIs. Farmers, premixers and feed mills focus on high quality products, that translate into a strong performance of the animal. Our ambition is to become a strategic partner in young animal nutrition for producers and exporters in the Benelux,” said Jan Kamphof, regional director of EMEA.

Kurt Desmet has gained experience in piglets, chicks and veal in various multinational companies throughout his career.

“I am excited to join Hamlet Protein and help drive the ambitious growth agenda. Young animal nutrition is key in driving performance throughout the lifecycle of the animal and Hamlet Protein’s products have a proven track record in making a difference,” said Desmet.

Kamphof added, “Research shows that the inclusion of high-quality ingredients in starter and pre-starter feeds results in improved gut health, better digestion and absorption of feed components and a stronger immune system. That is why we say that a good start makes all the difference.”