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In this episode we hear from the "cheese guy,” one of the leaders at Dairy Management Inc., the organization working to increase demand for dairy through research, education and innovation using farmers’ dairy checkoff investment.

Chad Galer is vice president of food safety and product research at DMI, where he is one of several dairy industry professionals working to grow the dairy category on behalf of farmers. From 1983 to 2018, per capita consumption in the U.S. grew 73 lb., to 646 lb. per capita, nearly matching peak consumption recorded way back in 1962. Total dairy sales have grown 86% since 1983, according to DMI data, with cheese, yogurt and other innovative products all playing a role.

Galer, known for his "Chad the cheese guy" YouTube videos sharing fun tidbits about cheese, recently talked with Feedstuffs editor Krissa Welshans about innovation in the dairy industry, including some reasons for optimism in the fluid milk space given the wildly successful launch of Fairlife and its recent acquisition by Coca-Cola.

This episode of Feedstuffs In Focus is sponsored by Balchem Animal Nutrition & Health. If you missed Balchem's recent mini-symposium on methyl donor metabolism, you can watch a series of short videos recapping presentations held during the Florida Ruminant Nutrition Symposium: Visit BalchemANH.com/Florida to watch these short videos.

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