It’s time for livestock and poultry producers to better connect with consumers on the issues and more actively engage and communicate with consumers as to why they do what they do, according to David Ortega, associate professor in the department of agricultural, food and resource economics at Michigan State University, and Danielle Ufer a doctoral candidate at Michigan State. 

In this episode of Feedstuffs in Focus, they share their insight with Feedstuffs editor Sarah Muirhead and discuss how consumer outreach could help protect animal agriculture when the next crisis hits.

Ortega and Ufer are in the middle of a three-year study looking specifically at consumer preference and attitudes toward animal agriculture. They believe the future of animal agriculture depends on what steps farmers are allowed to take moving forward and consumer attitudes toward those practices and technologies. This, they say, may well be pivotal in herd and market restoration, particularly as the industry works its way out of the current COVID-19 pandemic.

To read: Time to get personal: Consumer outreach may help protect animal agriculture in next crisis

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