Evonik is expanding its customer service offering for its animal nutrition customers with a new digital portal called "myAMINO" designed to complement its customer-centric approach.
Through the new e-business portal, Evonik said it has brought together its digital customer activities and services and added two web stores. Its myAMINO will become the first digital point of contact for customers, making interacting with Evonik as convenient and as efficient as possible, the company said.
The launch of the myAMINO e-business portal marks an important milestone in Evonik’s digitalization strategy to strengthen its Animal Nutrition business, which is part of its Nutrition & Care life science division, the announcement said. By offering a digital customer experience, Evonik said it is taking the next logical step in implementing its system house strategy for sustainable animal nutrition -- an innovation growth field in Nutrition & Care.
“Fostering e-business is one of our main strategic goals,” said Dr. Dirk Hoehler, head of sales and ebusiness in the Animal Nutrition business line. “We want to make it as convenient as possible for our customers to contact us, find relevant information and process their orders.”
MyAMINO offers customer access to products, services, information, training, contacts, partners and order management for Animal Nutrition, Evonik said. Customers simply register on the portal to become activated users and then can log in at any time to browse, order, call up analysis data, track delivery information, etc.
A second web shop makes it possible to order complementary products and services online, such as laboratory equipment for amino acid analysis, Evonik said.