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Elanco, PLA establish data service agreement

TAGS: Business Beef
DarcyMaulsby/iStock/Thinkstock Cattle in Nebraska feedlot_DarcyMaulsby_iStock_Thinkstock-470173288.jpg
Alliance designed to deliver continuous, real-time data to help cattle producers optimize practices and products, paving way for improved profitability.

Performance Livestock Analytics Inc. (PLA) and Elanco Animal Health Inc. announced Jan. 28 an agreement to provide joint customers with data from PLA’s fast-growing Performance Beef platform and access to Elanco’s Benchmark service.

This alliance is designed to deliver continuous, real-time data to help cattle producers optimize their practices and products, paving the way for improved profitability, the companies said.

“The access, analysis and interpretation of animal production and health data are essential to optimizing performance in today’s livestock operations,” said Chris Chavis, vice president, Elanco US food animal operations. “The integration with Performance Beef will help feedlots and farmer-feeders introduce greater performance predictability and improved efficiency into their feeding programs.”

Elanco said its Benchmark service converts data into information to help beef producers identify strengths, opportunities and niches to pursue and measure improvements over time.

PLA’s cloud-based Performance Beef platform helps producers optimize cattle nutrition by automating the measurement, analysis and reporting of financial and operational data to ensure better feed management, according to the announcement.

The combination of PLA’s Performance Beef platform with Elanco’s Benchmark service will allow producers to continually analyze cattle and business performance data and identify actionable strengths and weaknesses that affect profit and loss in real time, the companies said.

“Our Performance Beef technologies provide livestock producers with the state-of-the-art analytics and real-time information they need to optimally manage their livestock,” PLA chief executive officer Dane Kuper said. “Now, Performance Beef customers will better understand the practices and products that will help optimize feedlot performance by allowing producers to compare their performance to regional benchmarks through Elanco’s Benchmark service.”

Performance Beef is a leading business operating system in the livestock industry -- a software subscription service that helps livestock producers automatically capture feed and veterinary information essential to maximizing profitability, the announcement said.

Founded in 1954, Elanco provides comprehensive products and knowledge services to improve animal health and food animal production in more than 90 countries.

PLA provides software subscription services to livestock producers, brokers, risk managers, nutritionists, animal health and animal nutrition companies.

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