Program to enhance and deepen interaction with start-up companies whose technology could add value for John Deere customers.

December 24, 2018

1 Min Read
Deere to launch Startup Collaborator program

Deere & Co. is launching the Startup Collaborator program in its Intelligent Solutions Group to enhance and deepen its interaction with start-up companies whose technology could add value for John Deere customers.

“Our focus for the Startup Collaborator is specifically on start-ups that want to work with John Deere in real-world customer environments to determine the technology readiness of their innovations,” said John Stone, senior vice president of Deere’s Intelligent Solutions Group.

Stone said the Startup Collaborator provides flexibility for Deere and start-up companies to test innovative technologies with customers and dealers without a more formal business relationship. Start-ups also gain affiliation with and mentoring from a world leader in precision agriculture.

 “Innovation has been at the heart of John Deere for more than 180 years,” Stone added. “The Startup Collaborator welcomes innovative companies into a program that could help us drive improved results for our customers.”

Three leading start-ups working to transform agriculture are already part of the program:

  • Bear Flag Robotics -- A California company developing autonomous technology for farm tractors and implements to reduce operational expense and increase worker safety.

  • Hello Tractor -- A Nigerian company with a strong understanding of agriculture in sub-Saharan Africa that has developed an application to manage tractor fleets for smallholder farmers.

  • Taranis -- An Israeli company that developed an automated field scouting service based on sub-millimeter aerial imagery utilizing deep learning for problem detection and analysis in agriculture.

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