Daniel Baum Co., parent company of DBC Ag Products, announced Sept. 13 the acquisition of the products currently marketed under the LIRA GOLD, KAUFFMAN’S and FORTITUDE trademarks from Kauffman’s Animal Health Inc.

The acquisition of these brands will leverage the innovative technologies, marketing and sales strengths of the Daniel Baum Co. to increase product offerings to current dairy, beef, sheep, goat and poultry markets being served and expand access to new markets with high-quality equine, pet and specialty animal products.

“For years, Daniel Baum Co. has provided sales, marketing and technical support as well as innovative ingredients for the development of LIRA GOLD and KA-HI products. Kauffman’s is well known for their high-quality, ‘best-in-class’ manufacturing processes and services. This agreement allows both companies to leverage their core strengths to better serve our customers,” said Tom Baum, vice president of Daniel Baum Co.

“Long known for our quality manufacturing and customer service, Kauffman’s Animal Health Inc. will now be able to focus additional resources on its core strength of manufacturing the highest-quality animal feed premixes and supplements. We look forward to reinforcing a long-standing relationship with DBC Ag Products and its ownership team by transitioning the trademarks of LIRA GOLD, KAUFFMAN’S and FORTITUDE to them while at the same time continuing to be the key manufacturer for the brands,” Tom Kauffman, vice president of Kauffman’s Animal Health, said.

“This arrangement allows both companies to continue the long-standing partnership in place for more than 30 years and enjoy the growth opportunities it provides,” added Dan Baum, president of Daniel Baum Co.

The acquisition is effective immediately. Each division will continue to conduct business and serve their customers under their current distribution, marketing and sales strategy at this time, under the Daniel Baum Co. umbrella.

Founded in 1984, Daniel Baum Co., dba DBC Ag Products, specializes in innovative biotechnology solutions that utilize practical research and proven technology to meet agribusiness needs using applied microbiology, enzymology and immunology. It also partners with other quality-driven companies serving the agriculture industry to deliver problem-solving solutions that meet customers' changing needs and grow their business.

Kauffman's Animal Health, founded in 1978 by Leon Kauffman, is a family business that provides high-quality manufacturing of nutritional supplements and premixes for poultry, livestock, horses, pets and specialty animals.