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Dairy industry marks decade of NFL partnership

Dairy industry and National Football League have partnered for 10 years on Fuel Up to Play 60, a program focused on promoting good health in K-12 students.

Fuel Up to Play 60 is a leading national, in-school health and wellness program launched by the National Dairy Council, in partnership with the National Football League (NFL), in 2009.

The NFL recognized its decade of partnership with the dairy industry during a 100th anniversary NFL kickoff event  in Chicago, Ill.'s Douglas Park on Sept. 4, the day prior to the season opener between the Chicago Bears and the Green Bay Packers of Wisconsin. The kickoff event drew representatives of the NFL, including NFL commissioner Roger Goodell; dairy farmers; the mayor of Chicago, and Fuel Up to Play 60 students and educators, who all gathered to participate in a large-scale service event aimed at reinvigorating and beautifying the community.

Feedstuffs, along with various Chicago news outlets, was on hand for the event.

Check out this gallery from the day, and watch for the October print issue of Feedstuffs for more details on the Fuel Up to Play 60 program. We'll be looking back at how it came to be and how it has grown over the last 10 years to now have 14 million students eating healthier and 18 million students being more active.

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