Dairy Farmers of America (DFA), a national cooperative owned by family farmers, recently opened the doors of its newly reimagined retail store, full-service café and interactive experience, The Creamery, in Beaver, Utah.
“Whether it is travelers passing by on Interstate 15 looking for an inviting place to stretch their legs, families looking for a unique dining experience to create memories or customers seeking its famous squeaky cheese, The Creamery becomes a must-stop attraction for those of all ages,” DFA said.
The 11,250 sq. ft. store, located midway between Las Vegas, Nev., and Salt Lake City, Utah, along Interstate 15, is more than four times the size of the original store it replaces and features expanded retail space, greater product selection and an interactive, educational experience about dairy. The store’s interior combines modern, clean lines with rustic touches for a welcoming and natural feel.
DFA said The Creamery builds upon the success of the previous location one block away and will offer a variety of dairy products, including cheese curds, hand-crafted cheeses, ice cream and branded merchandise. The new concept also features a full-service café serving breakfast and lunch. Menu items include fresh-made sandwiches and other dairy-based selections showcasing the local cheeses made at the adjacent DFA Beaver City plant, which was built by dairy farmers and has been a part of the region’s history for more than 60 years.
“The Creamery is filled with unique storylines from its heritage in cheese making to its all-new dairy experience attraction, but what really sets it apart is The Creamery is a farm-to-table concept owned by hardworking family dairy farms,” said Dennis Rodenbaugh, senior vice president and chief operating officer of DFA’s Western Fluid Group. “These dedicated family farms work tirelessly to provide the milk needed to make The Creamery’s wide variety of cheeses. Our hope is that visitors leave The Creamery with new family memories and traditions, a deep appreciation for the dairy they consume and stories and history about these family farms.”
The Utah Department of Transportation repored that nearly 17,000 vehicles travel past The Creamery location during business hours daily. With its increased footprint and greater visibility from the nearby interstate, The Creamery expects to drastically increase daily visitors and make itself a routine stop for area travelers. As a result of the expected growth, The Creamery has added seven new employees and anticipates additional hiring to accommodate continued growth and seasonal needs. The Creamery’s easy-to-access parking lot was designed to accommodate passenger cars, large tour buses, recreational vehicles and trucks.
For those unable to travel to the store, an online marketplace has been launched where visitors to the website will find a variety of dairy products, including cheese curds, hand-crafted cheeses and gift boxes. Items are available now and may be shipped throughout the year to anywhere in the continental U.S. in packaging that will ensure farm-fresh flavor at customers’ doorsteps. One and two-day shipping options are available.