In an effort to drive demand for dairy and support industry growth, Dairy Farmers of America (DFA) has announced an investment in MOPRO Nutrition, an all-natural, high-protein, low-sugar, whole-milk Greek yogurt infused with whey protein combined with probiotics. MOPRO positions itself as a smarter replacement for protein bars, protein shakes and regular Greek yogurt.

MOPRO recently completed the 2018 Sprint Accelerator program, which is also sponsored by DFA. The accelerator is a 90-day, immersive program that helps accelerate and grow start-up businesses.

“As a farmer-owned cooperative, DFA is continuously looking for innovative ways to bring dairy to consumers, and this investment in MOPRO reflects that commitment,” said Monica Massey, senior vice president and chief of staff at DFA. “We think there’s a lot of growth potential with more natural, high-protein products and look forward to working with MOPRO to help make them a household brand.”

Through this relationship, DFA and MOPRO said they will work together to increase product distribution and build brand awareness.

“I am excited to work with DFA on a permanent basis. We developed a nice relationship during the accelerator program, and they share my vision for evolving the yogurt category and bringing the highest-quality and innovative fresh nutrition products to the marketplace,” MOPRO founder Michael Moran said.