Building upon the company’s dairy industry initiative Milk Matters, Chobani is launching its second limited-edition charity flavor, called Farmer Batch, which is made in partnership with American Farmland Trust (AFT), a nonprofit dedicated to saving the land that sustains the population by protecting farmland, promoting sound farming practices and keeping farmers on the land.
Chobani is donating 10 cents to AFT from every purchase of the new Farmer Batch Chobani Greek Yogurt Milk & Cookies four-pack so AFT can offer multiple micro-grants of up to $10,000 to help farmers transfer or protect their land, strengthen their farm business or develop climate plans. The company said it is also encouraging Chobani employees, local communities and fans to go on social media and #thankafarmer in their lives in celebration of National Farmer’s Day on Oct. 12.
"At Chobani, we always try to use food as a force for good,” Chobani president Peter McGuinness said. “We believe the most important thing we can do is make a difference, and we want to continue our mission-led innovation to help make a meaningful difference in dairy for the communities we operate in, the farms we source from and the fans for whom we make our food.”
Farmer Batch aligns with Chobani’s mission to help strengthen America’s milkshed at a time when many dairy farms are facing significant challenges. America has lost an average of five dairy farms per day for the past 10 years – a staggering 17,000 in all.
The micro-grants are designed to aid dairy farmers with improving their farm business, transfer and succession planning, permanently protecting their land, generating renewable energy and adopting climate-smart farming practices.
“Dairy farms are critical parts of the economy and landscape in communities across America, but dairy farm families are facing tremendous change due to a weak dairy economy, disruptions from severe weather and an aging farming population,” David Haight, AFT vice president of programs, said. “We are proud to stand beside Chobani in helping dairy farmers plan for the future as they face these daunting challenges.”