Cavallo Ventures Inc., the venture capital arm of Wilbur-Ellis, announced an investment in Performance Livestock Analytics (PLA), the Ames, Iowa-based producer of livestock analytics software Performance Beef.

PLA's cloud-based Performance Beef platform helps producers optimize cattle nutrition and animal health by automating the measurement, analysis and reporting of financial and operational data to ensure better feed management, the announcement said.

"We look for investments in companies that bring value and efficiency to our customers," Wilbur-Ellis Nutrition president Andrew Loder said. "We are continually looking to partner with companies like PLA that can provide pioneering solutions for our customers and support our innovation vision. The real-time analytics provide producers with greater performance predictability and improved efficiency for their feeding programs while enabling us to understand how we can bring more value to our customers through our products and services."

Performance Beef is a software subscription service that helps livestock producers automatically capture feed and veterinary information that's essential to maximizing profitability. Performance Beef provides simple, easy-to-use software apps that allow livestock producers to manage all financial, operational and performance data for their cattle operations, the announcement said.

"Our Performance Beef technology is an operating platform for livestock producers, providing them with the state-of-the-art analytics and real-time information they need to optimally manage their livestock," PLA chief executive officer Dane Kuper said. "Partners like Wilbur-Ellis are key to help us reach more markets and are an indicator of our continued company growth."

Founded in 1921, the Wilbur-Ellis companies are leading international marketers and distributors of agricultural products, animal feed and specialty chemicals and ingredients.

Cavallo Ventures is the venture capital arm of Wilbur-Ellis. It invests in companies and technologies that align with its three business divisions: Agribusiness, Nutrition and Connell.

PLA provides software subscription services to livestock producers, brokers, risk managers, nutritionists and animal health/animal nutrition companies.

Source: Wilbur-Ellis, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.