Cargill is investing $35 million (32 million euros) in Europe to add soluble fibers to its current broad portfolio of starches, sweeteners and texturizers. Cargill’s new soluble fibers will enable sugar reduction of as much as 30% as well as calorie reduction and fiber enrichment in confectionery, bakery goods, fillings, cereals, ice cream and dairy while maintaining the desired product appearance, taste and texture.
The investment is part of Cargill’s continued efforts to offer on-trend solutions and marks its first move into soluble fibers in Europe, the company said.
“Calorie and sugar reduction remain a key priority for many manufacturers amid growing interest from health-conscious consumers,” said Jan-Peter Scheurwater, Cargill global strategy and business development director, sweetness. ‘’As a holistic provider of sweetness solutions, Cargill is addressing this need by developing fiber ingredients that enable improvement of the nutritional profile, including sugar and calorie reduction, in consumer products.”
In terms of market activity, Innova has noted an average increase in European product launches with fiber claims of 23% and a 16% increase in products with reduced-sugar claims over the past five years. Low-sugar claims have shown the strongest growth.
“This is a crucial investment to complement the broad portfolio of starches, including label-friendly functional and native starches, texturizers and sweeteners, ranging from full to no calorie, Cargill makes available to our manufacturing customers,” said Alain Dufait, managing director Cargill Starches, Sweeteners & Texturizers Europe. “Our expanded offerings support the wide range of product formulations our customers need while helping them meet changing consumer preferences.”
The new product line will be based on patented, advanced proprietary technology in order to offer great taste and mouthfeel, combined with enhanced product quality. The Cargill soluble fiber products are expected to be launched in 2021, expanding quickly into other categories and adding more market innovations.
Cargill said its deep ingredient and formulation know-how, application capabilities, broad portfolio of complementary ingredients and secure supply chain perfectly position it o support customers with all product formulation needs.