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California Dairies Inc., DFA create marketing agency

milk truck
Joint effort will focus on sales, marketing and transportation of raw milk in California.

California Dairies Inc. (CDI) and Dairy Farmers of America (DFA) recently announced the creation of a marketing agency in common to benefit and bring efficiency to the customers and members of both cooperatives.

“Given the significant marketing and regulatory challenges that we’ve seen in California over the last few years, there was a mutual desire to reduce supply chain costs and create additional value and stability for our customers,” CDI president and chief executive officer Andrei Mikhalevsky said. “We would also like to help preserve the existing processing asset base in the state.”

With the establishment of a marketing agency in common, DFA and CDI will combine the raw milk marketing and transportation efforts for both cooperatives in California. The agency also will allow both cooperatives to create market stability, milk balancing and enhanced customer service as part of short- and long-term strategies.

“Our organizations have worked closely over the past decade as the dairy industry in California, the U.S. and the world has become increasingly dynamic,” said Dennis Rodenbaugh, executive vice president of DFA and president of Council Operations. “We have similar goals and see tremendous opportunities with our two cooperatives working together in an increasingly close partnership.”

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