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Beef Products Inc. announces name change, leadership transition

BPI transitioning to "empirical" as next generation assumes executive management of company.

The founders of Beef Products Inc. (BPI), Eldon and Regina Roth, confirmed that they have completed the transition of executive management responsibility for the BPI family of companies to the next generation of family leadership. Along with the leadership change, the company will also now be identified and known as “empirical foods, empirical technology and empirical innovations.” While newly named, the companies remain family owned and operated as they have since their formation.

In a joint statement, the Roths expressed their appreciation to those who helped them create and grow their successful businesses.

“For almost four decades, we have dedicated ourselves to building these companies, and we could never have achieved the level of success we have enjoyed without the support and dedication of our family, employees, customers and community,” they said. “Thanks to all those who have contributed to these accomplishments.”

The new executive leadership team has already assumed managerial responsibility and includes the Roths' son Nick Roth, daughter Jennifer Letch and son-in-law Craig Letch. Effective immediately, Nick Roth will serve as president of empirical innovations Inc. and empirical technology Inc. Craig Letch has become president of empirical foods Inc., while Jennifer Letch will serve as an executive officer in each of the newly named empirical companies.

“Nick, Jennifer and Craig have been part of our senior management team for more than 10 years, and we have every confidence that they will lead the companies to new heights in the very near future,” the company founders said. “Their commitment to and passion for this industry and our community is both refreshing and reassuring.”

Jennifer Letch added, “As we look to the future, we have chosen a new name for the companies that really reflects our core principles of communication, cooperation and innovation. Empirical means “proven or verified by experience,” and the empirical process is really what every day is like in this company. As we often say, 'We know how to do things, because we do things.’”

As one of the newly identified company leaders, Craig Letch spoke to the company’s ongoing efforts to diversify.

“While we are probably best known for our lean ground beef, we are also producing fully cooked taco meats, eggs, Bolognese/pasta sauce, as well as a line of fresh, portioned cuts of beef and pork, and plan to further diversify by bringing consumers new fully cooked meal options in the future,” he said.

The three new executives further noted, “We have big shoes to fill within this office, the food industry and the community but are excited to build upon their legacy.”

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