Amlan International, a global leader in natural, mineral-based feed additives for poultry and swine production, continues to bolster its business in the United States with the addition of Chuck Snipes as key account manager for the U.S. coastal region. A veteran in the poultry production industry, Snipes joins the U.S. sales and technical service teams to leverage Amlan’s global market success to expand operations in the United States.

With a market of nearly 9 billion broilers in the United States, Snipes will play a key role as Amlan continues to expand its offerings to help producers meet growing consumer demands for animal protein raised without the use of antibiotic growth promoters.

“The reduction in the use of in-feed antibiotics has increased the efforts required from poultry producers to maintain bird health and production efficiency," said Heath Wessels, director of sales of North America. “With about half of the U.S. market producing antibiotic-free poultry, we are excited for the opportunities Chuck will have to partner with industry-leading producers and help them achieve their production goals by integrating Amlan’s mineral-based feed additives into their operations.”

Snipes joins other recent additions to the team, including Heath and Jay Hughes, regional technical service manager, in providing exceptional service and technical support for Amlan's customers. He brings 35 years of poultry industry experience to align with the growing North America sales, marketing and technical service teams to further strengthen Amlan’s customer relationships and provide key accounts with solutions that meet their specific needs and business objectives.

Prior to joining Amlan, Snipes was a senior territory accounts manager for a well-known pedigree broiler breeding company, where he managed corporate accounts, supported local production complexes and monitored field performance data. Having managed the coastal regions previously, he provides invaluable connections with prominent producers that will help drive Amlan’s operations in North America.

“The poultry industry in North America needs high-quality natural feed additives to help it meet production goals,” said Fred Kao, vice president of global sales for Amlan International. “We are excited about the wealth of knowledge and experience Chuck brings to Amlan as he joins our growing team of industry professionals.”.