AgriClear, North America’s premier online cattle transaction and payment platform, together with United Producers Inc. (UPI), one of North America’s largest farmer-owned and operated livestock marketing cooperatives, announced a collaborative agreement to benefit livestock farmers across the Midwest.

UPI will now utilize AgriClear as its digital marketing solution for online cattle transactions, which will bring innovative livestock marketing technology to current and future UPI members.

“We’re very excited to partner with UPI to power a unique, modern solution for the cattle industry. The combination of UPI’s marketing expertise, vast network and commitment to evolving technology to meet member needs, along with AgriClear’s leading-edge cattle trading platform, is an offering unlike any other in North America,” said Nevil Speer, vice president of U.S. operations of AgriClear. “This alliance provides cattle buyers and sellers with full transparency throughout the payment process, along with a mechanism to trade cattle based on their true value.”

UPI president and chief executive officer Mike Bumgarner said UPI prides itself on providing leading-edge marketing solutions that offer real value to producers.

“Joining forces with AgriClear to expand the package of services available to UPI cattle producers is a natural evolution of our growing spectrum of options for producers of all sizes throughout the Midwest and beyond," he said. "We are constantly seeking to provide producers with a competitive advantage in an ever-changing and evolving marketplace directly or through innovative partnerships.”