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Agribusiness returns depend on creating value for farmers

Executives must recognize that creating value for shareholders goes hand in hand with creating value for farmers.

With the financial stress on farmers, many agribusinesses that sell to farmers have struggled as well. However, a new report from the Boston Consulting Group (BCG) explains that agribusiness executives must refocus their efforts on research and development (R&D) investments that drive fundamental improvements to farmers’ economics.

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