FarmLead launches GrainCents cash market advisory

New service advises farmers when to make grain sales covering 12 crops.

Online grain marketplace FarmLead announced the launch of GrainCents, a digital subscription service that provides specific recommendations to North American farmers on when to sell, hold and/or hedge in various market conditions to improve balance sheets, operations and grain marketing schedules. GrainCents also educates farmers by providing expert insights on global market conditions and how they affect farm operations for specific crops.

Farmers have a variety of roles to fill, one of which includes marketing and selling their grain. Many turn to outside consultants, while others look to market analysts.

GrainCents offers a cost-effective solution to make sense of what is moving the markets for 12 crops grown in North America, including corn, soybeans, three varieties of wheat and canola, according to the announcement.

GrainCents is built on FarmLead president and chief executive officer Brennan Turner's track record of 93% right calls of when to sell, hold or hedge grain over the past two years, the announcement said. The cost for the annual GrainCents subscription ranges from $250 to $450 per crop, and discounted packages for multiple crops are available.

“Too often, I hear about 'just-in-time' grain marketing, hoping and wishing for better prices,” Turner said. “We think that knowing the market you're in -- and the main factors influencing it -- can generate a successful grain marketing plan. GrainCents is the first fully transparent tool that weighs all the factors to help farmers make the smartest and timeliest decision when selling grain.”

“FarmLead's blog is a great hub for grain marketing information,” said Chad Sebulsky of Sebulsky Farms. “Over the past few months, I have grown to trust the insight that Brennan Turner provides on a daily basis, allowing me to sell my wheat, barley and canola at the right time.”

The addition of GrainCents is another step in the company's mission to provide value throughout the grain marketing life cycle for North American farmers. This includes market analysis, grain testing, pricing recommendations, access to more qualified buyers and ensuring the best possible price for grain.

This announcement comes on the heels of the company's news last month that it launched a Price Discovery feature to provides an accurate, comprehensive view of historical and future grain price trends specific to the user's geography.

“I shouldn't have to make a phone call every time I want to sell my grain,” said Martin Prince, a farmer from Saskatchewan. “The ability to access local and accurate pricing saves me time and ensures that I'm able to find a bid for my grain at a fair and comparable price.”

FarmLead's Price Discovery feature provides data in an easy-to-use format, with access to thousands of verified buyers on the FarmLead Marketplace.

“This isn't just a simple price transparency tool; it is a price education tool,” Turner said. “FarmLead Price Discovery is the first of its kind to give farmers historical AND future grain price data points without any cost. We want farmers to be able to make smarter decisions when it comes to selling their grain.”

FarmLead is available online and as a mobile app. For more information, visit

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