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VAS appoints Dale Jefferson as CEO

Jefferson will lead growth of the dairy data management ecosystem, bringing more value to producers.

URUS Group is pleased to announce Dale Jefferson has been named chief executive officer of VAS. In this role, he will focus on global growth of the dairy data management ecosystem.

“Dale Jefferson is an experienced and proven executive with a strong software growth and business development record,” said Kevin Muxlow, URUS chief operations officer. “He’s worked with start-ups and companies scaling sales in the grain supply chain, agronomy, infrastructure and agriculture industries.”

Most recently, Jefferson was the general manager of Solentra Global, an international software and service business executing digital transformation in the grain supply chain sector and part of the Constellation Software companies. He also served as a director with CropZilla, a subscription software platform that collects field equipment operating data to optimize productivity, decision-making and farm profitability.

“I am eager to work with the team and find ways to accelerate innovation to drive farm productivity and profitability,” said Jefferson. “It’s exciting to see what this data management and decision-making evolution will bring to the industry.”

Jefferson holds a Master of Business Administration degree from The Ohio State University and a master’s degree in chemistry from Princeton University.

“Our team looks forward to collaborating with Dale to identify key opportunities the current digital transformation in the dairy business will open for our farm partners and members,” said Muxlow.

VAS is the global market leader in connected farm management systems. As the operating system of choice for the most innovative dairies, VAS' software and information solutions help collect and connect a farm's data – from herd management records, to feed and nutrition records. These insights are a source of truth, empowering producers and their trusted advisors to make profit-driven and sustainable management decisions. At the forefront of thought leadership within the dairy industry, VAS is trusted by the producers we serve and the greater dairy community.


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