Select Sires is excited to announce the hiring of Kelly Fox as a communications specialist. In this role, she will manage Select Sires’ websites and other digital platforms, including content creation, informational updates, and strategies to increase user engagement. Fox will also provide support to member cooperatives and international distributors. She will use her design skills to develop print and digital promotions for Select Sires, Accelerated Genetics and GenerVations genetics, in addition to programs and services to enhance Select Sires’ brand image.
“Select Sires prides itself on attracting bright talent and we welcome Kelly to the Select Sires family,” said Leslie Maurice, director of communications for Select Sires Inc. “Kelly’s experience managing digital marketing initiatives, including a portfolio of websites and multiple brands, brings great value to the Select Sires federation of cooperatives and our farmer-owners.”
Fox hails from a cow-calf operation in Belle Plaine, Minnesota and is a 2017 graduate of South Dakota State University. She has bachelor’s degrees in both animal science and agriculture communications with minors in agriculture business, graphic design, marketing, social media and journalism. Previously, Fox worked as a global digital marketing specialist for Zinpro and played a key role in corporate rebranding initiatives. She managed the brand guidelines and worked with colleagues to write copy and prepare marketing materials. Before joining Zinpro’s corporate communications team, Fox developed her skillset through internships with Ranch House Designs, Vermeer Corporation and Minnesota State Fair, as well as a full-time role with 605 Sires and Donors. She brings a wealth of industry knowledge and strategic marketing experience to her new role at Select Sires.
Based in Plain City, Ohio, Select Sires Inc., is the largest global A.I. cooperative and is comprised of six farmer-owned and -controlled local organizations in the United States. As the industry leader, it provides highly fertile semen, as well as excellence in service and programs to supply dairy and beef producers with the world’s best genetics.