Beyond Meat® expands Beyond IV product line with the debut of New Beyond Sausage®

Beyond Meat, Inc. has unveiled the latest addition to its Beyond IV product line by introducing the fourth generation Beyond Sausage® at grocery stores across the country.

June 24, 2024

3 Min Read

Beyond Meat, Inc. announced the expansion of its Beyond IV product line with the roll out of the new, fourth generation Beyond Sausage® at grocery stores nationwide. Featuring enhanced flavor and a meatier texture, the new Beyond Sausage has been reformulated to advance taste and nutrition as part of Beyond Meat’s ongoing mission to deliver plant-based proteins that are not only incredibly delicious but offer significant nutritional and environmental benefits for consumers. This exciting announcement follows the debut of the new Beyond Burger and Beyond Beef, the most significant renovation in the company’s history.

“The new Beyond Sausage is incredibly juicy, meaty, and delicious, and I love that it's made with heart-healthy avocado oil, helping to lower the saturated fat to just 2g per link! Plus, it has less sodium than the previous version and features a simplified ingredient list. Beyond Meat is truly pioneering the future of superior plant-based meat products,” said Joy Bauer, renowned registered dietitian, #1 NYT bestselling author, and Beyond Meat nutrition advisor.

Some of the key changes in the NEW, fourth generation Beyond Sausage:

  • Made with avocado oil, which is high in heart-healthy monounsaturated fats1

  • Reduced saturated fat by 66% vs. the previous version of Beyond Sausage – just 2g per link which is 75% less saturated fat than traditional pork sausage

  • An excellent source of protein, now with 17g per serving

  • Simplified the ingredient list, including removing coconut and canola oils

  • Featured in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program

  • Certified as part of the American Diabetes Association’s Better Choices for Life program

“The new Beyond Sausage is an incredibly delicious and versatile product that is a must have for your summer gatherings. From classic sausage, peppers and onions to the perfect protein-topper for pastas, salads and more, these juicy sausages grill gorgeously and sear super well thanks to the addition of avocado oil,” said Diana Stavaridis, Senior Culinary Manager, Beyond Meat.

To celebrate Beyond Meat’s growing Beyond IV portfolio of products, the company is excited to unveil its first-ever cookbook, Serve Love, a collection of heart-healthy Beyond Meat recipes certified by the American Heart Association’s Heart-Check program. These recipes, which meet the American Heart Association’s strict nutrition requirements around calories, saturated fat, sodium and added sugar, give consumers the confidence to know that when they’re preparing these meals, they’re making something that will not only taste great but be great for their health too. Products featured in Serve Love include the new Beyond Sausage, Beyond Burger® and Beyond Beef® as well as Beyond Steak®. The cookbook, which launches today, is available for free download via the Beyond Meat website and helps to make nutritious, sustainable plant-based meals more accessible to all.

"We are thrilled to introduce Beyond Meat's first ever cookbook certified by the American Heart Association's Heart-Check program. We know that food is an act of love, and serving Beyond Meat to your family is a radical act of love. Our Serve Love cookbook celebrates this love and makes it easier than ever for consumers to prepare delicious and heart-healthy plant-based recipes," said Akerho “AK” Oghoghomeh, Chief Marketing Officer, Beyond Meat. “We know that health is a top driver to the plant-based meat category, and we’re proud to deliver on that expectation with a growing portfolio of products that are not only absolutely delicious but that offer significant nutritional benefits.”

Beyond Meat kicked off the launch of its new Beyond Sausage in Love County, Oklahoma, by serving recipes from the cookbook to local residents and families. Beyond Meat will continue to Serve Love in this special community throughout the summer through various activations and programs including working with the local food bank. Follow along on Beyond Meat’s social channels for more.

The new, fourth generation Beyond Sausage Brat Original and Hot Italian-Style flavors in eye-catching gold packing are rolling out now at grocery stores nationwide including Kroger, Albertsons, Publix, Whole Foods Market, Sprouts and more. The Beyond Sausage Mild Italian-Style flavor is expected to launch later this summer. To find the store nearest you, visit the Beyond Meat store locator.

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