Honeysuckle White expands Thanksgiving traceable turkey program

Blockchain technology allows consumers to trace turkey back to the farm.

November 6, 2018

3 Min Read
Honeysuckle White expands Thanksgiving traceable turkey program
Honeysuckle White

This Thanksgiving, consumers who purchase Cargill’s Honeysuckle White turkeys will be able to trace the bird back to the farm where it was raised, thanks to a blockchain solution that brings transparency to consumer food purchases.

Through a simple text or by entering an on-package code at HoneysuckleWhite.com, consumers can trace the turkey back to the farm, access the farm’s location by state and county, view the family farm story, see photos from the farm and read a message from the farmer.

“Honeysuckle White is committed to food transparency, and we are excited to bring more consumers an inside look at the family farms where their turkeys are raised,” Honeysuckle White brand manager Kassie Long said. "We launched this program as a pilot in 2017 and are expanding it this year to meet the increased consumer demand for farm-to-fork transparency. Now, more consumers can get to know the farmers that raised their turkeys and enjoy a family farm-raised turkey this holiday season.”

For years, Honeysuckle White has worked closely with consumers to understand the significance transparency plays in food choices. A November 2017 survey revealed that 88% of consumers agree that brands need to be transparent in their food production, and 80% of consumers agree that at Thanksgiving, it is important for their turkey to be raised by a family farmer.

Providing traceable food to consumers builds trust and increases transparency in the food supply chain and gives them confidence in the food they purchase and eat, the company said.

Expansion of the traceability program

Last year’s successful pilot program was the first time a blockchain solution was used by a major turkey brand, Cargill noted. This year, the brand is broadening the quantity and reach of the traceable turkey program as follows:

  • Honeysuckle White turkey farmers expressed an overwhelming interest in participating in the traceable turkey program. Throughout the holiday season traceable turkeys will be available from more than 70 farms, a significant expansion from the four family farms that participated last year.

  • More than 200,000 traceable turkeys from Honeysuckle White are available to consumers this Thanksgiving and holiday season -- an expansion from the 60,000 turkeys that were available over the holiday season last year.

  • One-third of all 2018 Honeysuckle White fresh turkeys will be traceable, an increase from 5% last year.

  • Honeysuckle white traceable turkeys will be carried at 3,500 retail stores across the Midwest and several other markets around the U.S., including Denver, Colo.; Nashville, Tenn., and Seattle, Wash., available by Thanksgiving 2018.

  • Honeysuckle White traceable turkeys are also available, in a limited quantity, on Amazon.com.

  • Non-traceable turkeys are available in the debut HelloFresh Thanksgiving kit.

“Cargill is making meaningful investments in technologies like blockchain to digitalize our food and agricultural supply chains in ways that benefit the entire industry and help our customers,” said Debra Bauler, chief information officer of Cargill Protein and Salt. “The expanded transparency program with Honeysuckle White turkeys builds trust and increases transparency in the food supply chain and gives customers greater confidence in the food they purchase and eat.”

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