Somehow, even in this information age, there is less regard for facts or knowledge or truth than ever before, especially when it comes to their food.
No one who eats food and no organization with an interest in how we grow and harvest should have to stand outside trying to slip their nose under the canvas.
Consumers seek honest and transparent messaging and labeling from farmers and food companies today.
Farmers stand to benefit by figuring out how to capture more of the dollars consumers spend for food outside the home.
Consumers hear a lot of noise about their food but are largely confident in how it is produced, Dr. Tamika Sims of IFIC noted.