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What to expect at the 2025 International Production & Processing Expo (IPPE)What to expect at the 2025 International Production & Processing Expo (IPPE)

Sarah Novak, COO of the American Feed Industry Assn., joins us with the scoop on the 2025 International Production & Processing Expo.

Sarah Muirhead, Brand Management Director - Livestock

December 26, 2024

The International Production & Processing Expo (IPPE) is once again setting up to be a quite the event. For those of you that haven't been or are planning a return to Atlanta, here is what you need to know. We are joined by Sarah Novak, COO of the American Feed Industry Assn., to find out what's new for 2025. What's her secret strategy for conquering this more than 630,000 sq. ft. show?

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About the Author

Sarah Muirhead

Sarah Muirhead

Brand Management Director - Livestock, Farm Progress

Sarah Muirhead is Brand Management Director - Livestock with Farm Progress, which brings together BEEF magazine, National Hog Farmer and Feedstuffs. She has more than 40 years of editorial and communication experience in the feed industry and animal agriculture. Sarah grew up directly involved in her family’s seed and pork production operation. She holds a bachelor’s degree in agricultural communication from the University of Illinois.

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