Universal truths of purchasing porkUniversal truths of purchasing pork

The National Pork Board is focused on emotionally connecting with younger consumers to build a bigger appetite for pork. Improving demand starts with understanding what is important to consumers, and what motivates them to pick up a product at the store or choose at a restaurant. NPB Nutrition Team Members Dr. Kristen Hicks Roof and Emily Krause join us with the details.