Unilever recently announced that it has entered into an agreement to acquire Yasso Holdings Inc., a premium frozen Greek yogurt brand in the United States. Founded in Boston in 2009, Yasso is a pioneer in convenient frozen snacks, offering a high-quality range of low-calorie yet indulgent products.

The acquisition is aligned to the premiumization strategy of Unilever’s Ice Cream Business Group. Yasso joins other premium brands in the portfolio including Ben & Jerry’s, Magnum and Talenti.

Yasso’s products respond to growing demand in North America for on-the-go, healthier and indulgent frozen snacks. The products in the current Yasso range each contain less than 150 calories.

“I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment,” said Matt Close, president Ice Cream at Unilever. “This acquisition is a great step in the evolution of our Ice Cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”

Amanda Klane and Drew Harrington, co-founders of Yasso, commented, "We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso's vision and purpose of spreading joy to consumers everywhere.”

The transaction is expected to close in the third quarter of 2023, subject to regulatory approvals and closing conditions.