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StarKist expands product line to chicken

Company sourcing cage-free, hormone-free chicken from American farms.

May 4, 2018

1 Min Read
StarKist expands product line to chicken

Seafood company StarKist has launched its newest product innovation, Chicken Creations pouches, which will be available nationwide this summer. The launch of chicken pouches marks the brand's first foray outside of the seafood space.

The line of premium white chicken is available in four flavors in the signature ready-to-eat pouches, including StarKist Chicken Creations BOLD Buffalo Style, Ginger Soy, Zesty Lemon Pepper and Chicken Salad.   

"After 100 years in the tuna business, we proudly announce that StarKist is now a diversified healthy food company," said Andy Mecs, vice president of marketing and innovation at StarKist Co. "It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs for all Americans. Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations as we already have the pouch expertise and consumer trust in our high-quality flavored protein products. We are pleased that consumers will now have even more to love as they can 'Tear, Eat and Go.'"

The company said its new premium, white meat chicken pouches are made with chicken from birds sourced from American farms and raised cage free and hormone free.

“As protein snacking is on the rise, StarKist Chicken Creations pouches ensure that consumers are satisfied with great taste while staying fueled with the protein they need. This exciting meal solution maintains a convenient, tear-open and no-drain design -- a necessity for those always on the move,” the company said.

The product will sell for approximately $1.75 per pouch and will be found adjacent to tuna in the shelf-stable meat section at retailers nationwide as well as online.

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