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Royal De Heus acquires Coppens DiervoedingRoyal De Heus acquires Coppens Diervoeding

Acquisition enables company to meet growing customer demand.

July 20, 2021

2 Min Read
Royal De Heus acquires Coppens Diervoeding

Royal De Heus has reached agreement to acquire Coppens Diervoeding from the Coppens family. Strategically located in Helmond, the Netherlands, Coppens has a modern animal feed plant with a 400,000 metric ton capacity. The company has achieved a strong regional position within the pig and broiler sector. The acquisition perfectly aligns with De Heus’s goal of making its production more flexible and expanding its capacity in the Netherlands, as a means of facilitating further growth. The intended transaction still requires approval from the Netherlands Authority for Consumers & Markets (ACM). Founded in 1925, the Coppens family can look back on a successful history of almost 100 years. During this time, the company always responded flexibly and effectively to changing market conditions or managed to stay ahead of the curve. Due to its modern plant and strong nutritional knowledge, Coppens always distinguished itself in positive ways with its high-quality leading animal feeds. In recent years, Coppens experienced further growth in sales volumes. Thanks to the participation of Swinco in 2018, an internationally operating company specializing in the sale of nutritional concepts and products within the poultry and pig farming sectors, Coppens managed to further strengthen its product portfolio.

“De Heus and Coppens share a long history in serving the livestock farming sector with high quality feeds. Both companies are deeply rooted in the Dutch livestock farming sector. There has been mutual respect between the two companies for many years. We have many family and company values in common. We are therefore confident that in looking to the future, Coppens’s position and that of its employees will be properly safeguarded under De Heus’s wings,” said Hendrik de Vor, Managing Director of Coppens.

The acquisition of Coppens will increase De Heus’s production capacity. Including the newly acquired plant in Helmond, De Heus now has 10 animal feed plants in the Netherlands.

“We are looking towards the future with confidence. We also managed to achieve positive growth in a challenging market in recent years,” said Co de Heus, CEO of Royal De Heus. “We are grateful for the confidence and appreciation we receive from a growing number of customers. Market conditions, consumer needs and the demands of supermarket organizations are constantly changing. We intend to continue to support our customers to the best of our ability to help them meet the needs of supermarket organizations and consumers for chain concepts.”

To be able to do this, Co de Heus said it is important to have sufficient production capacity and flexibility.

“The Coppens acquisition further increases our capability in this respect. Coppens is an extremely professional organization with dedicated employees. We look forward to a common future.”


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