Content Spotlight
2024 Feedstuffs Feed Ingredient Analysis Table
It's back! Feedstuffs has updated its feed ingredient analysis values table of more than 100 commonly used feed ingredients.
Investment in Brazil’s largest egg producer expands JBS into egg category, broadening global multi-protein platform.
January 28, 2025
JBS, one of the largest food companies in the world, announced Jan. 27 its entry into a new protein segment with the acquisition of a 50% stake in Mantiqueira Brasil, the largest egg producer in South America. This acquisition reinforces JBS’s global platform, diversified across geographies and protein types, enabling the company to sustain growth with solid results. Control of the egg producer will be shared with its founder, Leandro Pinto.
“This investment aligns with our long-term strategy, which includes diversifying our portfolio by entering new protein segments and investing in branded, value-added businesses,” stated Gilberto Tomazoni, global chief executive officer of JBS. Currently, JBS operates in beef, poultry, pork, aquaculture (salmon) and alternative proteins (plant-based and cultivated) across five continents.
Mantiqueira Brasil produces 4 billion eggs annually, making it the largest player in the sector in South America and the 10th-largest worldwide. It operates facilities in six Brazilian states and employs 3,000 workers. In recent years, the company has focused on strengthening its brands: Mantiqueira is the top-of-mind brand in the category, Happy Eggs is the fastest-growing brand with a focus on free-range eggs and Fazenda da Toca leads the organic egg segment, according to the news release.
Entering this segment also represents a global opportunity for JBS. Mantiqueira Brasil already exports to South America, Asia, Africa and the Middle East. “Egg consumption worldwide has shown consistent growth. It is an affordable, versatile, and healthy protein that reinforces our purpose of feeding the world,” Tomazoni commented.
For Leandro Pinto, founder and chairman of the board of Mantiqueira Brasil, the new partnership is both a natural and strategic move. “We are ready. We are leaders in Brazil, and with JBS’s support, we will gain greater access to market opportunities and acquire the necessary expertise to become a significant competitor abroad. This partnership is a milestone in our strategic planning, which has always sought to combine organic growth with entry into new markets,” Pinto said.
The union between the two companies will also benefit from JBS’s 15 years of experience in the poultry sector. JBS is the world’s largest chicken producer, operating in the U.S., Mexico, Europe and Brazil.
You May Also Like