IPPE 2025: What you need to know before you goIPPE 2025: What you need to know before you go

At the end of January, the world's largest poultry, feed and meat technology exposition is set to take place in Atlanta, Ga. We check in with Sarah Novak to find out what's new, what not to miss and more.

Sarah Muirhead, Brand Management Director - Livestock

January 10, 2025

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It’s the world’s largest annual poultry, feed and meat technology exposition and it’s coming up January 28-30 in Atlanta, Ga. 
Known as the International Production and Processing Expo, it offers a vast show floor highlighting the latest in technology, products and services, along with extensive networking and education opportunities for all. 

Joining us to talk about IPPE 2025 is Sarah Novak, Chief Operating Officer of the American Feed Industry Association. 

For more information, visit https://www.ippexpo.org

About the Author

Sarah Muirhead

Brand Management Director - Livestock, Farm Progress

Sarah Muirhead is Brand Management Director - Livestock with Farm Progress, which brings together BEEF magazine, National Hog Farmer and Feedstuffs. She has more than 40 years of editorial and communication experience in the feed industry and animal agriculture. Sarah grew up directly involved in her family’s seed and pork production operation. She holds a bachelor’s degree in agricultural communication from the University of Illinois.

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