The DLG (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society) announced that it is expanding its international trade fair portfolio in the animal husbandry segment by launching three new exhibition events during 2019.

DLG, the organization behind EuroTier, the world's leading exhibition for animal production professionals, is extending the EuroTier brand by holding trade fairs serving the needs of livestock farmers in the Gulf region, South America and China.

EuroTier South America will debut July 23-25, 2019; EuroTier Middle East will be held Sept. 9-11, 2019, and EuroTier China will be held Sept. 19-21, 2019.

The first EuroTier trade fair was launched in 1993 at the Hanover Exhibition Grounds in Germany and now takes place every two years. Like the original EuroTier, the name of which literally translates from German as “Euro animal”, DLG said these new EuroTier-branded trade fairs will feature technologies for the animal husbandry sector in these specific regions, a hosted-buyer invitation program as well as a technical and conference program tailored to the different markets.

DLG said it will be working with hand-picked local partners that are all leaders in their respective fields. These were selected on the basis of their competence in exhibition management and their local expertise in the animal husbandry sector.

DLG is a nonprofit, politically independent, international organization with a global network in agriculture and the food industry. With its worldwide leading trade fairs -- Agritechnica and EuroTier -- as well as 40 other exhibitions and events in numerous countries, together with its subsidiaries, DLG offers internationally recognized platforms for topics, trends and strategies as well as leading business marketplaces for companies to tap into new markets and customers.